Unlike other forms of advertising, billboards are not a choice of the viewer. They are everywhere and in our faces. They crowd our environment and clutter our minds. Better guidelines & regulations are a must to reduce their size. A campaign against giant billboards was carried out. Bookmarks were made and distributed. A spot on FM Radio was utilized to put forward the message. Various local government bodies were approached to lobby for implementing zoning laws for erecting billboards.
Halal Earning
Give a man a fish and he will eat for a day, teach a man to fish and he will eat for a lifetime. This project undertook vocational training of women of a low income area of Karachi, “Khuda ki Basti”. Women were taught sewing. A room was repaired for them and sewing machines provided. Baby clothes made by them were given to newborn babies at Jinnah Hospital.
Towards a Cleaner Tomorrow
The Prophet (PBUH) said: “Al-Din is the name of sincerity and well-being” {Sahih Muslim}.This project set out to educate people about environmental cleanliness. They did this by awareness-raising in schools using a power point presentation, training domestic staff, putting dust bins in shopping areas and cleaning up streets.
Welfare of Women Prisoners
The forgotten segment of society also needs help. This project reached out to those who most of us don’t even want to acknowledge. A little sympathy can go a long way to help rehabilitate women prisoners and their children. The project team provided material to the prisoners to stitch outfits that were sold, distributed essential personal hygiene items, and above all “listened” to and counseled the women.
